Privacy Policy

Updated December 9, 2021

Benefytt Technologies, Inc. is the parent company of the health insurance agencies Health Plan Intermediaries Holdings, LLC, Together Health, LLC, Total Insurance Brokers,LLC, Healthinsurance.com, Inc., HealthPocket, Inc. d/b/a AgileHealthInsurance, and American Services Insurance Agency, LLC, as well as the member service portal My Benefits Keeper (together, “Benefytt”). Each of our these subsidiary companies and brands offer services through their relevant websites and because they involve consumer services, these websites are governed by a separate privacy policy, as posted on their respective websites. This Privacy Policy applies exclusively to your use of this Website. Like many website operators, we collect general, non-personally identifiable information about visitors to our website. We do not collect personally identifiable information or health information on this Website, though there may be occasions where you provide it to us to be contacted.


Unless you provide your contact information to us–to subscribe to a newsletter or to pose a question–we generally do not collect your personally identifiable information. We do not request personal health information on this Website and we ask that in communicating with us regarding this Website, you do not provide any.

If you choose to send us an e-mail, we will do our best to respond to your request in a timely manner. We may use return e-mail addresses you provide to send e-mails and to answer the e-mail we receive. We may forward your request on to third parties in situations where we cannot answer your question. If you choose to give us Personally Identifiable Information such as your zip code, e-mail, contact information, etc., we may share this information with third parties to help answer your questions or fulfill your request. We also reserve the right to use your Personally Identifiable Information to send you e-mails regarding system downtime and/or changes to this Privacy Policy or the Terms and Conditions of Use and you are not permitted to opt out of receiving these e-mail messages.

Though we will make every effort to preserve user privacy, we may need to disclose Personally Identifiable Information when required by law, or if we have a good-faith belief that the action is necessary to comply with a pending judicial proceeding, a court order or legal process served on Benefytt or to protect our rights or the rights of others, to fight fraud, identity theft, to ensure the integrity and operation of our organization and systems, or to protect the rights, property or safety of Benefytt, its employees, members or others.


Our management team uses non-personally identifiable information to improve the user experience for all Website visitors. We may analyze site usage statistics to do things such as update our content, alter our navigation, or otherwise customize our site to better serve our visitors.

Occasionally, Benefytt may conduct marketing surveys or research to help us evaluate products, services, and the changing needs of our customers. Benefytt will only provide such third parties with non-personally identifiable information in connection with such marketing surveys or marketing research.

Cookies, Web Beacons, Clear Gifs, and IP Addresses

Benefytt may also use a feature of your browser called a “cookie.” Your cookie automatically identifies your computer – but not you – to our servers when you visit the Website and allows us to correlate your computer with certain usage patterns which are stored in our log files. We may use cookies to gather general, aggregate statistics about the overall popularity and usage of the Website. Benefytt may also use more temporary cookies, often referred to as session cookies, to keep a user logged into the system and aid in the exchange of information between pages without loss of data. Such a cookie, however, is only stored for the current browsing session and is deleted once the browser is closed. Search for Cookies under your Web browser Help menu for more information on cookie management features available to you. If your browser is set to reject all cookies, the Website may not function properly.

Benefytt may also collect information through the use of clear gifs (also called Web Beacons and Web Bugs) in selected e-mail messages we send to you. These are tiny graphic files, not visible to the human eye, that are included in HTML-based e-mails and used to let us know which e-mails we send are opened. Clear gifs may also see or read cookies on your computer. When authorized by Benefytt, third parties specializing in monitoring aggregate statistical use of the Website with whom we contract, may use cookies, our web log files, web beacons, and other monitoring technologies to compile anonymous aggregate data.

Additionally, we may use IP address information to count and track aggregate visits to the Website, to help diagnose problems with our server, and to administer the Website. Benefytt does not link IP addresses to anything personally identifiable, so while a particular user session can be tracked, the user remains completely anonymous.

Third-party Access and Use

Occasionally, we hire third-party service providers to help provide or improve the services we offer you. Sometimes it is necessary for these providers to have access to the Personally Identifiable Information and/or Personal Health Information we collect about you. In those cases, we take reasonable steps to ensure that these providers do not use or otherwise disclose any Personally Identifiable Information we collect about you except for the purpose of fulfilling their service obligations to us.

We may share aggregate information about Website users with certain third parties. This information shows user activity as a whole rather than on an individual basis; such aggregate information cannot be used to individually identify you. We may use such aggregated information we collect about Website users to continue to improve our service for you.

As permitted by law, we may disclose Information, which may or may not include Protected Health Information, to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of Benefytt assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which such information is among the assets transferred. The acquiring entity will be subject to this Privacy Policy and to the law in its use of your Information, including any possible use of your Personally Identifiable Information and Protected Health Information, to the extent that any such information is transferred.

Other Websites and Links

The Website contains links to other websites that are not operated by Benefytt. Please note that when you click on a link to one of these sites, you are exiting the Website to go to another site. Benefytt is not responsible for the content or privacy practices of these websites. We suggest that you read the privacy policies of these sites, as their practices and policies may differ from ours.

Our Commitment To Data Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of Personally Identifiable Information and Protected Health Information, we have put in place reasonable physical, electronic, and managerial procedures to safeguard and secure the Personally Identifiable Information we collect online and we make good faith efforts to store your Personally Identifiable Information in a secure operating environment.

Changes to the Privacy Policy — UPDATED June 21, 2021

We encourage you to review this Privacy Policy not just the first time you visit the Website but periodically afterwards since we may modify this Privacy Policy from time to time.

If we make any substantive changes to this Privacy Policy in the future with regard to how we use your Personally Identifiable Information or Protected Health Information, we will incorporate those changes here. Your continued use of the Website after the changes are posted constitutes your agreement to the changes, both with regard to Information, including Protected Health Information, we have previously collected from you and with regard to Information, including Protected Health Information, we collect from you in the future. If you do not agree to the changes, please discontinue use of the Website. Lastly, if Benefytt is sold or merged with another company, your Personally Identifiable Information and Protected Health Information will be included as part of the sale but unless you notified that the Privacy Policy is changed, your Personally Identifiable Information and Protected Health Information will be maintained in the same manner.

Children Privacy

The Website is not intended to be used by children and is not directed toward children under the age of 13. Benefytt does not use the Website to knowingly solicit data from or market to children under the age of 13. The Website does not sell products for purchase by children. No person under 13 years of age should disclose information on the Website. If you are under 18, you may use the Website only with the involvement of a parent or guardian.

Please visit www.consumer.ftc.gov/topics/kids-online-safety to learn more about protecting children privacy.

How to Contact Us

We appreciate your questions or comments about this Privacy Policy, the practices of the Website, or your dealings with Benefytt. Please send e-mail to: privacy@benefytt.com, or you can send a letter to us:

Benefytt Technologies, Inc.,
Attn: Privacy Opt-Out
3450 Buschwood Park Dr.,
Tampa, FL 33618.